A clever mobile showcase for Shimano Cycling

Engineered and designed by Facility for Shimano Australia, the Shimano Experience started life as a 40’ shipping container. Permanently mounted onto it’s own trailer, Facility converted the container into a mobile showroom with a fully automated folding front landing and staircase, rooftop viewing deck, workshop and an internal layout that allows the touring team to easily re-configure displays in relation to event the vehicle is visiting. Completed with an all-over logo correct blue paint job and external sign writing, the Shimano Experience is a completely self-sufficient unit carrying it’s own generator, lighting, kitchen and air conditioning.