New Balance – Liverpool Football Club Activation

Celebrating the Liverpool Football Club tour


To celebrate the arrival of the Liverpool Football Club, New Balance wanted to offer the excited football crowd a branded activity that would inspire and challenge.

Facility were brought in by our friends at Frontier Agency, to bring the large scale activation to life. Facility managed the installation of the structure, we designed and built the game elements and then ran the activity with the public over the two days. We provided New Balance with a portable activation that they have since been able to reactivate at the MCG with the AFL.